Pop-Up Windows: A Nuisance or a Gold Mine?by Karon . many times a day do you see them as you surf the Web? Pop-up and .. windows have become a widely used
Pop-Up Windows: A Nuisance or a Gold Mine?
Pop-Up Windows: A Nuisance or a Gold Mine?by Karon Thackstonhttp://www.ktamarketingcomHow many times a day do you see them as you surf the Web? Pop-up and pop-under windows own become a widely used marketing tool. But do they work? Are they fair a nuisance, or are they really the gold mine that all the gurus claim?After doing a advantage agreement of research, Ive discovered some pretty interesting report After implementing my have pop-up campaign, Ive had some enlightening moments Allow me to caution you what Ive discovered, and you can make up your keep mindI started by looking to one of my favorite marketing research resources, http://www.marketingexperimentscom They actually spent over $4,000 testing pop-up windows and compiling the impact Their experiment included using pop-ups for a biweekly ezine publisher and a computer products retailer.The collision were astounding! The ezine publisher got 100 fresh subscribers during a one-week word WITH the pop-up window than WITHOUT The computer retailer received over 3,700 new subscribers by using a pop-up window. That was enough to convince me to look more into using pop-ups on my keep sites (NOTE: One phenomenon the experiment was scrimping to iota out is that copy plays an ponderous role in the success or error of the pop-up. I wholeheartedly agree!)Using my KT & Associates site (http://wwwktamarketingcom) as the guinea pig, I added a pop-up window (to declare on exit) giving information about my copywriting revolution Then I waited and watched. Success didnt move long!While I do not conduct the controlled experiments that MarketingExperimentscom does, I do obtain some fanatic facts to instance you After an 11-day period, I checked my site statistics and was remarkably pleased! I had gotten a unit of page views (not hits – page views) using the pop-up window. I had besides experimental a 50% conversion rate. (Meaning that 50% of those who clicked to my copywriting circumgyration site purchased the product) The pop-up was working great! What were the factors that made a successful pop-up window? For the kin at MarketingExperimentscom, it was an present of some sort The computer retailer offered the opportunity to win a prize The ezine publisher offered the befall to transcribe a sweepstake. However, that leads to another family (that I wont achieve into at the moment) of attrition After the relay is over, and the prize is awarded, will the subscribers unsubscribe?For me, I offered device of wellbeing to my visitors They came to my site chase marketing and copywriting information. It made notice that they would be interested in the trajectory Viewers never peruse every single expression of your Web site, so the pop-up window gave me the opportunity to tack a PS onto their visits Sort of stating, Oops! You might keep missed this Dont you privation to transact a look before you go?There are several things to have in mood when creating pop-up windows (based on my opinion) 1. Do make your pop-up window recognizable on exit, not entry, of your site The motive being that when relatives transcribe your site and a window flashes up immediately, it blocks their outlook of your register page. It moreover can be vexing Allow them to browse around a segment and then, when leaving, own your window pop up2. Do make your communication succinct and sweet Giant, flashing cipher and windows cherish to present an overwhelming thought and escort your visitor to back away Keeping your letter elliptical and your pop-up window minor are less obtrusive and, therefore, additional widely accepted3. Dont use multiple pop-ups on your site at the corresponding time. That is one surefire style to send your visitors packing4. Dont put pop-up windows on every page of your site Regardless of what the so-called marketing gurus tell you, it consign backfire due to the annoyance factor.While I hypocrisy warn you what would task for your site or your particular target market, I do recommend that you experiment a hardly with pop-up windows. You might fair find another inexpensive marketing way that entrust amplify your financial flow!Most buying decisions are emotional Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://wwwktamarketing.com, or learn to write your retain copy at http://wwwcopywritingcoursecom Dont forget to subscribe to Karons unshackle ezine! [email protected]